The Social Graph Must Die
Have we reached the breaking point? Has our collective exhaustion with social media — the incessant notifications, the oppressive filter bubbles, the outright denial of our individuality — finally exhausted the excuses, apologies, and band-aid fixes?
Here’s the #ElephantInTheRoom: The social graph is a terrible basis for matching people to information. This is probably not a message that will be welcomed by the corporate giants and countless ventures that are banking on the social graph, but it’s an argument that’s long overdue. The social graph must die.
To be clear, the social graph is not social media. The former is the model or representation of the relationships between people. It’s the foundation upon which social media services match people to information. And in this capacity, the social graph is irredeemable.