Primal

AI you can trust.

We create enterprise-grade AI solutions you can trust, delivering reliable results that seamlessly integrate with your existing workflows. Our cutting-edge approach, designed for regulated industries, eliminates the bias, incompleteness, and hallucinations found in many AI solutions.

Drawing from 15+ years of applied AI research and our portfolio of 170+ patents, Primal’s neuro-symbolic approach combines the power of neural networks for language processing with symbolic reasoning. This deeper understanding of words and concepts drives better decisions and outcomes for your organization.

Primal Provenant

Primal Provenant is an AI tool built for professionals who need answers they can trust. Primal Provenant provides accurate, clearly cited answers based exclusively on documents stored securely within your internal systems. You can search through documents, summarize material, and get precise answers to complex questions, always knowing exactly where an answer came from.

Primal Provenant for Legal

Leverage Provenant for Legal for rapid matter Q&A, key fact extraction, and revisiting matter details prior to client meetings.

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Primal Provenant for Health

With Provenant for Health, patients can access physician-verified content about their conditions and treatment on their own, saving valuable in-clinic time and facilitating better-informed patient care.

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The Primal difference

Deep AI expertise

Benefit from over 15 years of applied AI research, led by Primal Labs with 170+ patents on both core AI technologies and AI-related applications, delivering responsible solutions at the forefront of AI innovation.

Innovative technology

Stay ahead with the latest advancements, addressing AI challenges and delivering tailored solutions for an exceptional AI experience.

Focused problem solving

We prioritize addressing your specific challenges with purpose-driven AI solutions, rather than deploying AI indiscriminately.

Advanced data security

Powered by Microsoft Azure, our approach ensures confidentiality and compliance while incorporating secure AI practices to safeguard your sensitive data.

Primal Labs

Fusing vision and innovation

Led by our Chief Scientist, Dr. Jimmy Lin—a global authority in Al and the David R. Cheriton Chair in the School of Computer Science at the University of Waterloo—Primal Labs embodies our commitment to applying state-of-the-art Al techniques to solve real-world challenges. This applied research approach, supported by over 170 patents, directly drives the innovation behind Primal applications.

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Primal Blog

Insights from the frontier of AI

Explore our freshest articles on how artificial intelligence is reshaping industries, enhancing efficiency, and unlocking innovation.

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Primal

Announcing Primal Provenant for Legal, in Partnership with Pulse Law

We’re excited to announce our partnership with Pulse Law to launch Primal Provenant for Legal, an AI tool built for legal professionals who need answers they can trust.

Primal

February 2, 2026

Primal

AI Pioneer Primal Appoints Joel Semeniuk as President and CEO to Drive Trusted Enterprise AI Adoption

Primal, a pioneering AI company driving enterprise adoption with its trusted AI products and solutions, today announced the appointment of innovation and technology leader Joel Semeniuk as its new President and CEO.

Primal

February 2, 2026

Primal Labs

Pretrained Transformers for Text Ranking: BERT and Beyond

Learn how transformers like BERT are revolutionizing text ranking - read Dr. Jimmy Lin's research.

Jimmy Lin

September 12, 2024

Primal Labs

A Proposed Conceptual Framework for a Representational Approach to Information Retrieval

Explore a conceptual framework that bridges dense and sparse retrieval for breakthrough search techniques.

Jimmy Lin

September 12, 2024