Primal synthesizes data that describe the interests of individual consumers
Primal is a semantic engine
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Social Networking & Collaboration
Interest networking is the evolution of social networking, connecting people to the information, services, friends and colleagues that match their unique personal interests.
Why it matters
Interest networking supports more productive collaboration and enables a variety of new value-added services for social networks. -
Vertical & Enterprise Search
Personalized discovery surfaces the interests of individual consumers and connects them with the best available content, even in environments with a limited number of documents and a very broad set of user interests.
Why it matters
A more personalized search drives increased customer transactions and improved website productivity. -
News & Information Services
On-the-fly content curation and filtering directed by the interests of individual customers. Primal’s real-time capabilities can keep pace with the most demanding environments, including social media.
Why it matters
Content can be segmented into more fine-grained categories than what is possible with manual approaches, enabling new market development. -
Mobile Computing
Virtual assistants help users be far more productive by automating common tasks like tracking news, recommending restaurants, and finding product deals that match their unique interests.
Why it matters
Virtual assistants represent a new user experience tailored to mobile computing, extending the market for Web based services and apps and pushing computation-heavy activities off the device. -
E-commerce & Advertising
Personalized product recommendations present customers with products that appeal to their unique interests, creating a more rewarding shopping experience.
Why it matters
Personalized product recommendations generate higher conversion rates and improved customer loyalty.
How Our Technology Works
Primal is a computational engine that synthesizes data about the interests of individual consumers. In real-time, it captures explicit and contextual indicators of interests and transforms them into expressive, machine-readable data. Leverage this data to enable breakthrough products and features.Learn more about our technology
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