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The simple way to add targeted Web content to your favorite app or website

Introducing Primal’s content service

You need content that’s tailored to your unique perspective, supporting the topics and sources that make you stand out from the crowd. You need a superstore, not a corner store, and you don’t want to do a lot of work to get it.

Primal’s open interest graph is already the most comprehensive source of Web content targeted to your specific interests.

Today, we’re excited to announce that we’ve made the world’s largest open interest graph much simpler to use!

Overview of Features

To simplify this new service, our product team added some incredible enhancements.

Fully automated

Set it and forget it. Behind-the-scenes, Primal constantly builds and maintains your interest graph, finding you the right content from across the Web. With Primal managing your topics and sources, you don’t have to create this complex logic in your app, or collect and analyze vast amounts of data!



Each content item that Primal delivers has a special learning link. When your audience clicks on these links, Primal learns more about how to find “the right content” for your audience!

Quality content

Primal’s always been about quantity, but this service really raises the bar on the quality of the content, too. We clean the content items and standardize the elements such as the title, abstract and thumbnail, making it really easy to incorporate into your website or application.

Try it out!

If you want to take the service for a test-drive and dig into the more advanced features, you can try it out right from your browser.

Check out the developers site to get started.